For Dr Borana Zyberaj, dentistry has never been simply about treating teeth. It is about understanding the person behind the smile. Borana knew she wanted to become a dentist from the age of 15.
More than 15 years of caring for patients across London later, that early ambition has developed into a philosophy centred on listening, trust and long-term relationships. Today, she brings that experience to Sands End Dental & Face Studio as our Clinical Director.
No two patients arrive with exactly the same priorities. For one person, an appointment may simply be part of maintaining a healthy smile. For another, walking into a dental practice may be something they have worried about for years. Borana believes understanding that difference matters.
Her approach begins by listening — taking time to understand a patient’s concerns, experiences and expectations before discussing the care that may be appropriate for them. It is an approach we want patients to recognise throughout Sands End: calm, considered and personal.
Borana’s role at Sands End encompasses the broad range of care our patients may need over time, from routine family dentistry and preventive care through to cosmetic dentistry and teeth straightening. Rather than seeing individual treatments in isolation, the focus is on understanding the bigger picture: maintaining oral health, considering the options available and helping patients make informed decisions about their care. It also means building relationships that last beyond a single appointment.
For families, that may mean caring for different generations over many years. For nervous patients, it may mean gradually rebuilding confidence in dentistry. For someone considering changes to their smile, it means having the time and space to understand what is realistically possible.
At Sands End, we want excellent clinical care to be matched by an experience that feels genuinely welcoming. That means clear conversations, thoughtful treatment planning and never losing sight of the individual sitting in the chair. As Borana puts it:
I believe the best dentistry begins with listening.
It’s a simple idea, but one that captures much of what we want Sands End to stand for. We look forward to introducing Borana — and the rest of our team — as we welcome our first patients to Sands End Dental & Face Studio.
Back to Blog
